Frequently Asked Questions
Quick answers about AI SEO Workspace, Outreach, Content Creator, AI Personas, Brands and Products.
IFI AI SEO is a comprehensive tool for AI SEO analysis and optimization of WordPress blogs. It offers two main modules: AI SEO Workspace for analyzing existing posts (heading structure, links, images, readability) and Content Creator for generating new articles with artificial intelligence. Everything is integrated with WordPress - you can analyze, optimize, and publish without leaving the platform.
Absolutely not! The platform was designed with non-technical users in mind. All features have intuitive interfaces with step-by-step guides. Just enter your WordPress blog URL and the system will automatically fetch and analyze all posts. You don't need to know code or AI SEO - the platform will tell you what and how to improve.
Yes, data security is our priority. All API keys (OpenAI, WordPress) are stored in encrypted form. WordPress connections use secure HTTPS protocols. Your content is not shared with third parties or used to train AI models. You have full control over your data and can delete it at any time.
The system uses the public WordPress REST API, which is available on every WordPress site. Just enter your blog URL (e.g., https://myblog.com) and the system will automatically fetch all published posts. Fetched data includes: titles, content, publication dates, authors, categories, tags, images, and links. You don't need any API key for fetching - it's completely automatic!
Analysis time depends on the number of posts on your blog. Approximately: 100 posts takes about 5-10 minutes, 500 posts 20-30 minutes, and 1000+ posts may take up to an hour. You can continue working during analysis - the system runs in the background and will notify you when complete. You can track progress live in the workspace panel.
AI SEO analysis includes a comprehensive review of each post: heading structure (H1-H6) and their hierarchy, internal links (to other posts on your blog) and external links (to other sites), images with alt attributes and file sizes, content length and word count, text readability, schema markup presence, meta description, and many other AI SEO factors. Results are presented in a clear format with color-coded indicators.
Of course! You can run re-fetching at any time - just click the 'Re-fetch' button. The system will automatically detect new posts that appeared since the last fetch and update those that were modified. It's a great way to keep your AI SEO analysis current after adding new content to your blog.
Yes, all changes made by the platform are safe and reversible. Changes are saved as drafts (autosave/draft) in WordPress - they don't publish automatically. You can review each change before approving, compare versions, and decide whether to publish. WordPress also keeps revision history, so you can always revert to a previous version of the post.
The AI feature analyzes your post and compares it with the best sources on the internet for that topic. Based on this, it generates specific recommendations: what information to add, how to improve heading structure, where to insert internal links to similar posts, how to optimize content for keywords. Each recommendation is described in detail and can be applied with one click or ignored.
AI visibility analysis checks how language models (GPT, Claude, Perplexity) interpret your content. You can see if your site is cited in AI responses, what information is extracted from your site, and how you compare to competitors. This is an increasingly important AI SEO element - many people search for answers directly in AI instead of Google.
First, create a link set in the 'Link Sets' section (you can import from sitemap or add manually). Then in any AI SEO Workspace post, find the 'Internal Links' section and click 'Add from set'. Select the set and check the links you want to add. AI will suggest the best places in the text to insert the links.
HTML templates let you quickly insert repeatable content structures (FAQ, comparison tables, feature lists). In the 'Templates' section, you can browse ready-made templates or generate a new one from a description. The selected template can be edited and inserted directly into post content with one click.
Sync status shows the connection to WordPress. 'Synchronized' means all changes are saved. 'Pending' means there are unsaved changes. 'Error' indicates a connection problem - check if the WordPress application password is active and if the blog is accessible.
In the Outreach tab of a selected post, click 'Search Blogs' or 'Auto-suggest'. AI (Perplexity or OpenAI) will search the internet for WordPress blogs with open comments that are topically related to your post. You can choose search mode: Precise (closely related topics) or Broad (loosely related to the industry).
Precise mode searches for blogs closely related to your post topic - fewer results, but more relevant. Broad mode (recommended) searches for blogs loosely related to the industry or problems you address - more results and greater reach for your links. We recommend starting with Broad mode.
After searching, the system automatically checks each page: whether it's WordPress-based, whether it has a comment form, whether comments don't require CAPTCHA, and whether existing comments are substantive (not spam). Pages not meeting criteria are marked or hidden.
After selecting target blogs, click 'Generate Comments'. You can configure: comment language, style (formal/casual), whether to include a link to your post. AI will generate unique, substantive comments for each blog, relating to the target article's topic.
You have two modes: Auto-publish (the system automatically sends comments via WordPress API - works only on blogs without additional verification) and Manual publishing (you use the Chrome extension to manually fill the form - useful when auto-publishing doesn't work).
Install the Penman Comment Helper extension from the chrome-extension folder. For a comment, click 'Open with plugin' - the extension will open the target page and automatically fill the comment form or show a side panel with data for manual copying.
Content Creator is an advanced module for generating new blog articles with artificial intelligence (GPT). The process is two-stage: first, AI generates an outline (article structure with headings and points) that you can edit, then creates the full article based on it. You can draw inspiration from current news, trends in your industry, or your own ideas. The finished article is published directly to WordPress.
The platform offers three inspiration sources: 1) Tags and categories from your blog - AI analyzes existing structure and suggests topics matching your niche, 2) NewsAPI - access to current news from selected category and country, ideal for creating timely content, 3) Custom RSS feeds - you can add Google Alerts or other RSS sources to monitor specific topics and create articles based on them.
Before generating, you have full control over article style. You choose: article type (short news, full article, how-to guide, analysis, comparison, interview, case study), writing tone (professional, conversational, educational, journalistic, narrative, technical, casual), and target audience (general public, professionals, beginners, decision-makers, enthusiasts, students). AI will adapt language, complexity, and structure to selected parameters.
Absolutely yes! After generating the article, you have access to a full WYSIWYG editor (What You See Is What You Get). You can freely modify text, change formatting, add or remove headings, insert links and images, create bulleted and numbered lists. You can also save draft versions and return to editing later. You only publish when you're fully satisfied with the result.
Publishing is simple and quick. After finishing editing: 1) Select a category for the article (you can also create a new one), 2) Add appropriate tags (existing or new), 3) Optionally set a featured image, 4) Click 'Publish to WordPress'. The article will appear on your blog within seconds. You can also save as draft and publish later directly in WordPress.
Blog Comments is the workspace tab that lets you generate AI-written comments to your own WordPress posts. The point is to spark engagement on quiet articles, signal activity to readers and provide social proof - without writing every comment by hand.
Outreach publishes comments on other people's blogs to earn backlinks. Blog Comments publishes on your own blog posts, inside your workspace, to grow engagement. Both use AI Personas; only Outreach searches the web and uses the Chrome extension.
Yes - each comment is unique, post-specific, and uses an AI Persona for voice and identity. You can mix several personas across a thread, set different posting dates so threads look organic and review every comment before publishing.
Publishing uses the WordPress REST API and the application password configured in your workspace. Comments land in WordPress with the persona name and email as author. If your WordPress requires moderation, the comment goes into the WP queue first.
Yes - generate comments for hundreds of posts in one batch, optionally with multiple comments per post. Each comment is reviewed in the 'generated' state and you can publish individually or in bulk.
An AI Persona is a saved profile that defines who is writing: name, demographics, profession, tone of voice and language. When you attach a persona to any AI generation in Penman - an article, an Outreach comment, a blog comment - the AI uses that voice consistently. Personas live at organisation level so the whole team picks from the same library.
Start with one persona per audience segment. For most users this means two or three: a B2B-style 'expert' persona, a casual 'reader' persona and maybe a 'reviewer' persona. You can always add more later as you discover new use cases.
Personas are available everywhere AI writes for you: Content Creator (article tone and target audience), Outreach (comment author and voice), and Blog Comments (mix multiple personas across post threads for organic variety). The persona name and email are also used as the comment author by default.
Yes. Edits apply to future generations only - already-created articles or comments keep the original text. Deleting a persona is permanent: drafts that referenced it fall back to the default voice.
A Brand describes who you are - company name, tagline, USP, tone of voice and key talking points. A Product describes a specific thing you sell or recommend - name, features, price, link. Brands shape voice and claims; Products are referenced as concrete items inside articles. You can use both together.
When you attach a Brand to an article, the brand's tone, USPs and key facts are added to the AI system prompt. AI sticks to your wording, avoids forbidden phrases and never invents wrong claims about your brand. It's the simplest way to scale content without losing brand consistency.
Use Products for any article that names specific items: 'best of' roundups, single-product reviews, comparison articles or affiliate listicles. AI quotes only the features and prices you actually entered, so reviews stay accurate even when you scale to dozens of products.
Yes - Product Sets group related products so AI can compare them in one article. For example, a 'Top 10 SaaS tools' set lets you generate roundup articles or comparison tables that pull every product card automatically.
It depends on what you want to do. For fetching posts and AI SEO analysis - NO, you don't need any key. The system uses public WordPress REST API. API key (application password) is only needed when you want to automatically apply changes to your blog or publish new articles from Content Creator. Without a key, you can analyze and manually copy suggestions to WordPress editor.
It's simple and takes a minute: 1) Log in to WordPress admin panel, 2) Go to: Users → Your Profile (or click your name in the top right corner), 3) Scroll down to 'Application Passwords' section, 4) In 'New Application Password Name' field enter e.g., 'IFI AI SEO Workspace', 5) Click 'Add New Application Password', 6) Copy the generated password (you'll only see it once!) and paste it in workspace settings.
NO, these are two different passwords! Application password is a special, separate password generated exclusively for external applications (like our platform). Your main WordPress login password remains unchanged and is not shared anywhere. You can delete the application password at any time in WordPress panel, which immediately revokes application access - without affecting your main account.
No problem! You can fully use AI SEO analysis features without providing a key. The system will fetch and analyze all your posts. AI recommendations will also be available. The only difference: instead of automatic change application, you'll need to manually copy suggestions and paste them in WordPress editor. It's a bit more work, but gives you full control over every change.
Credits are the platform's internal currency for billing AI operations. Each operation (content generation, AI analysis, blog search) has a specific credit cost. Credit balance is visible in the application header. When credits run out, AI operations are unavailable until you top up.
Costs depend on operation type: comment generation costs a few credits, AI post analysis may cost more depending on content length, blog search uses credits proportionally to number of results. You can find the exact pricing in the Subscription section.
Go to the Subscription section and select a credit package. Payment is processed through the secure Stripe system. Credits are added immediately after payment confirmation. You can also purchase a subscription that includes a monthly credit allowance.
When your credit balance drops to zero, AI operations will be unavailable - you'll see an insufficient credits message. You can still use features that don't require AI (browsing posts, editing, publishing). Top up credits to unlock full functionality.
OpenAI key is needed for AI features (recommendations, article generation). To add it: 1) Go to 'Subscription' section in main menu, 2) Find 'API Keys' section, 3) Paste your OpenAI API key and save. You can generate a key at platform.openai.com after creating an account. Remember that using OpenAI API is paid according to their pricing - charges are billed directly by OpenAI.
Yes, you can change your plan at any time! Go to 'Subscription' section and select a new plan. For upgrade (higher plan) - the difference will be charged proportionally and new features will be available immediately. For downgrade (lower plan) - the change will take effect from the next billing period, until then you'll keep access to all features of your current plan.
Cancellation is simple: in 'Subscription' section click 'Manage Subscription' - you'll be redirected to secure Stripe portal where you can cancel. After canceling, you'll keep full access until the end of your paid billing period. Your data (workspaces, analyses, articles) will remain saved - if you return, everything will be in place. There are no hidden fees or penalties for canceling.
Go to Settings → AI Service Tier. Choose one of three levels: Flex (cheapest but slower during peak hours), Default (standard response time), or Priority (fastest but most expensive). The change takes effect immediately and applies to all new AI requests.
Flex - cheapest requests, but during peak hours may be slower (even several minutes). Ideal for large batch analyses. Default - standard response time (a few seconds), good price/speed balance. Priority - fastest responses, even during peak hours, but most expensive. Recommended for critical operations requiring immediate results.
Ready to try it?
Create a free account and see how Penman helps with SEO and content creation.
Try for free